VIAJIYU's mission is to empower women, all women, one step at a time.
Our name literally means the "Freedom Road."
Our company was created on the foundation of #KINDNESS + #GRATITUDE.
Here is our manifesto...
YOU DEFY LABELS.
YOU GO YOUR OWN WAY.
YOU FOLLOW YOUR OWN PATH.
YOU ARE ONE OF A KIND.
YOU FAKE COURAGE.
YOU ARE BRAVE.
YOU ARE STRONG.
YOU ARE ORIGINAL.
YOU FOLLOW GENIUS.
YOU APPRECIATE CRAFTSMANSHIP.
YOU ARE CURIOUS.
YOU GO LEFT,
WHEN THE CROWD GOES RIGHT.
YOU MAKE YOUR OWN RULES.
AND, SOMETIMES YOU BREAK THE RULES.
YOU CARE MORE ABOUT TIME,
YOU LOVE WHAT YOU DO.
YOU ARE A NEW SPECIES OF WOMAN,
WHO BLAZES TRAILS EVERYWHERE.
YOU ARE A #TRAILBLAZER.
At VIAJIYU, we believe women who act for what they believe in are truly #TRAILBLAZER.
That's why we chose to call our vegan blog: #TRAILBLAZERS.
We know it's not easy to be the change you want to see in the world.
That's why we #LIVE the Japanese proverb:
""Let us not follow where the path may lead. Let us go instead where there is no path and leave a trail."
We hope you do just that in #vegan shoes.